Budget Direct acquires Chasing Cars automotive reviews platform – CMO

Motor and residential insurer, Price range Direct, has acquired Chasing Vehicles, an automotive content material and video platform.

Based by Tom Baker in 2013, Chasing Vehicles additionally operates a YouTube channel offering unbiased, long-form critiques and comparisons of latest vehicles obtainable to Australian consumers and delivering over 1,000,000 views each month. Monetary phrases haven’t been disclosed.

Price range Direct’s newest ‘insurance coverage solved’ marketing campaign aligns with the acquisition of Chasing Vehicles, Auto & Basic chief advertising and marketing and supply officer, Jonathan Kerr famous. “Chasing Vehicles is an apparent match. We’re thrilled to deliver Chasing Vehicles into the Price range Direct household, including ‘automobile critiques solved’ to our excellent buyer expertise,” mentioned Kerr.

“Chasing Vehicles is such an ideal platform for us to assist our prospects discover and study their subsequent automobile buy, whereas retaining and enhancing the editorial independence of this first-rate automobile evaluate supply.”

Editor and founding father of Chasing Vehicles, Tom Baker, will proceed to steer the publication, which is able to stay unbiased, whereas Price range Direct will fund operations. The publication is not going to have to observe the normal monetisation mannequin noticed in automotive media, the place retailers usually promote for a similar fashions that they’re reviewing, or in any other case generate income straight from automobile producers.

“This clear funding association will make Chasing Vehicles essentially the most unbiased automotive media platform in Australia, offering consumers with the boldness that they don’t seem to be consuming content material funded in entire or partly by income from automobile producers,” Baker mentioned.