FILE PHOTO: The emblem of German carmaker Volkswagen is seen on a brand new Golf automotive at Brussels Motor Present, Belgium, January 9, 2020. REUTERS/Francois Lenoir/File Picture
HAMBURG (Reuters) – Volkswagen (VOWG_p.DE) has accomplished an inner report into the way it got here to publish a racist advert, the German carmaker stated on Friday, including that its findings will likely be launched as soon as its administration board has reviewed the matter.
Volkswagen’s administration board, headed by Chief Government Herbert Diess meets recurrently on Tuesdays.
Within the clip, a black man is depicted subsequent to a brand new VW Golf, being pushed round by an outsized white hand, which then flicks him right into a constructing adorned with the signal “Petit Colon”.
Petit Colon is an actual cafe in Buenos Aires, Argentina, situated close to the Teatro Colon. In French the time period interprets into “small settler,” which has colonial undertones.
Criticism of the advert went viral final month and the corporate apologised and pulled the clip, prompting VW’s labour leaders to accuse Volkswagen’s administration of damaging the corporate.
“The clip is disgusting and inexcusable,” Volkswagen works council member Bernd Osterloh stated on the time.
Volkswagen itself admitted that the advert was racist and insulting. It stated that companies normally produce its promoting campaigns and it was investigating the place the error occurred and would make its findings public.
Reporting by Jan Schwartz; Writing by Edward Taylor; Enhancing by Keith Weir
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